I’m a content creator and entrepreneur based in New York City, sharing the ups, downs, and in-betweens of building a creative life. After more than a decade in tech and design, I made the leap into entrepreneurship to create something on my own terms, by blending storytelling, lifestyle, and business.

My content lives at the intersection of relatable humor, everyday entrepreneurship, and wellness. Some days it’s a reel about navigating self-doubt, other days it’s a vlog of NYC afternoons, spontaneous travel, or my Pilates instructor journey. I love mixing inspiration with honesty, because I believe the best stories are the ones that make people feel seen.

Beyond content, I run Joylua Creative, a boutique studio where I design websites, branding, and digital products for women entrepreneurs and service-based businesses.

My personal brand is where I share the behind-the-scenes: the messy middle of chasing big goals, testing new ideas, and learning along the way.

At the heart of everything I do is a belief that you don’t need to have it all figured out to create something meaningful. You just need to start, show up, and let yourself grow through the process.